B2B SaaS Case Study
The future is digital
01
About
Artificial Solutions
Artificial Solutions is a company in the artificial intelligence software industry. Their product - Teneo is a conversational AI platform built for the enterprise.
02
Services
What we did
03
Results
Key KPI's
Phase 01
Attract
20K+
AVERAGE MONTHLY
WEB USERS
WEB USERS
With our data-driven content and SEO strategy we increased the annual web user growth by 55%.
1000+
NEW KEYWORDS
RANKED
RANKED
Using tools like Ahrefs allowed us to get technical, providing a ton of traffic from first page Google results.
20+
POINT INCREASE IN DOMAIN AUTHORITY
We increased the domain authority of the website over 20 points, increasing the strength in search results.
Phase 02
Identify
10k+
GATED CONTENT
LEADS
LEADS
We created two definitive guides, on chatbots and on digital transformation – that generated thousands of leads.
5k+
WEBINAR
LEADS
LEADS
We inplemented new webinar software [BrightTALK] that generated upwards of 500+ registrations for webinars.
3K+
LEADS: 2K+ FREE TRIAL USERS & 1K+ LINKEDIN/GOOGLE ADS
We created targeted campaigns on LinkedIn & Google for user acquisition and lead generation.
Phase 03
Nurture & Score
5
NURTURING PROGRAMS
We created 5 segmented nurturing programs with personalized content related to specific industries.
2
LEAD SCORING PROGRAMS
We created demographic and behaviour based programs to help know when it was time to connect with prospects.
15K+
ENGAGED USERS
Our programs developed thousands of leads and pushed them further down the marketing funnel.
Phase 04
Convert
1000+
MQLS
Digital marketing strategies and implementations leads to the creation of over 100 marketing qualified leads.